What kind of media institution might distribute your media product and why?

I think that my film would be like a Hollywood blockbuster, a mostly no risk film that appeals to the mainstream. Possible institutions that would distribute this product would be the likes of Warner Bros. who distributed such films as Batman: The Dark Knight(Nolan:2008) and Inception(Nolan:2010) or Metro-Goldwyn-Mayer who distributed Casino Royale(Campbell:2006). These institutions have produced many other thrillers and more specifically crime thrillers like my own. 

However, there are many other types of distribution that isn't just through the cinema. The film could be watched on the internet using websites such as blip.tv or Youtube. Along with distributing, these websites could also be used for promotion and advertising my film. Youtube regularly advertise films and other products such as the iPod and Cars on their front page. Both these websites receive a huge amount of traffic every day with a huge variety in audience. Avatar(Cameron:2009) advertised on Youtube for a period of a month before the film was released and in that month the trailer that was hosted on Youtube received over a million views. Today this trailer has over three million views with the total upload views from every video that was posted from the official Avatar channel well over twenty three million.


After the film has been released, it would be released on DVD and then shown on TV too. Possible institutions for this would be ITV and SkyMovies. SkyMovies have a blockbuster feature where you can pay one off to see the film once it is scheduled. This happens simultaneously as the DVD is released as usually it would be a period of over 3 months before the film can be seen for free on the other SkyMovies channels.